WEEKLY CORE (EVERY WEEK)

 

SUNDAY — Signal Tease

Time: Evening Purpose:

Curiosity

Post: details / fragments / mood

MONDAY — Lore / Story

Time: Midday Purpose:

Meaning + worldbuilding

Post: inspiration / concept / system language

TUESDAY — Final Reveal

Time: 12 PM SV

Purpose: Build urgency

Post: full product previews + countdown

WEDNESDAY — DROP DAY

11:30 AM SV — Early Access (VIP/email) 12:00 PM SV — Public Drop

GLOBAL WINDOW

12 PM – 6 PM SV

California → 12–6 PM

New York → 3–9 PM

London → 8 PM – 2 AM

Tokyo → 5–11 AM (next day)

LIVE DROP ACTIVITY

12:00 PM — Initial release

1:30 PM — Small restock

3:00 PM — Final stock

SNEAKER CHAOS SATURDAY (Coming Soon)

Morning: What dropped

Midday: Fit match

Evening: Community reposts #SneakerChaosSaturday

SPECIAL CAPSULE (MOVIE / EVENT DROPS)

MONDAY — Announcement Soft teaser: “KOLAK presents…”

WEDNESDAY — PROMO (Trailer) Trailer, lookbook, video.

FRIDAY — PREMIERE (DROP DAY) 12 PM SV (standard) or 6 PM SV (cinematic release)

SATURDAY — Aftermath Fits, reactions, community reposts.

GLOBAL DROPS (Rolling)

Europe → 9 AM GMT US → 12 PM SV Asia → 12 PM JST

TRANSMISSION SCHEDULE

Early Access — 11:30 AM SV Public Drop — Wednesday 12 PM SV Global Window — 12 PM – 6 PM SV

WEEKLY CORE (Condensed)

Sunday — Signal Tease (Evening) Monday — Lore / Story (Midday) Tuesday — Final Reveal (12 PM SV) Wednesday — Drop Day • 11:30 AM SV Early Access • 12:00 PM SV Public Release

Global Window: 12 PM – 6 PM SV CA: 12–6 PM • NY: 3–9 PM • London: 8–2 AM • Tokyo: 5–11 AM

Live Drop: 12:00 Release • 1:30 Restock • 3:00 Final Stock

SNEAKER CHAOS SATURDAY

Morning — What dropped Midday — Fit match Evening — Community reposts #SneakerChaosSaturday

SPECIAL CAPSULES

Mon — Announcement Wed — Promo / Lookbook Fri — Premiere Drop (12 PM or 6 PM SV) Sat — Aftermath

GLOBAL DROPS

Europe — 9 AM GMT US — 12 PM SV Asia — 12 PM JST

ACCESS

Early Access — 11:30 AM SV Public Release — Wednesday 12 PM SV Global Window — 12 PM – 6 PM SV

COLLECTION DROP

New KOLAK releases every Wednesday. Limited quantities. No restocks beyond release window. Early Access — 11:30 AM SV Public Release — 12:00 PM SV Available globally during release hours. Once it’s gone, it’s archived.