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02/22/2023
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Concept Date: 02.27.2019
Originally conceived as a project under the code name Kollek, which reflects the essence of collecting valuable data, Kolak emerged as a pioneering tech fashion startup. As our brand journey unfolded, we realized the need for a fresher and distinct identity. Thus, the transformation to Kolak was a natural evolution, embodying the profound mantra 'Keep on living always kreating.' With this rebirth, the foundation was laid for our groundbreaking collections and dynamic collaborations.
Design: The Framegular
Concept: Unveiling a Timeless Vision: The Elegance of Two-Tone, Whiteboard-Inspired Design That Inspires Creativity and Elegance
Wordmark: Baar Antropos Display
Concept Date: 05.06.2019
Launch: 08.02.2019
Incorporated: 08.22.2019
Drawing inspiration from the blank-slate idea development of whiteboards, the Kolak brand introduced the Framegular logo design in 2019. Exuding innovation and persuasiveness, the design represents Kolak's commitment to growth and creativity, transforming ideas into reality with boldness and sophistication.
Crafted with two-tone colors and the distinctive Baar Antropos Display word mark, the Framegular design offers versatility with an option to add a third color, elevating the branding possibilities. Its black and white template adds simplicity and modernity, making it an excellent option for luxurious and corporate branding.
Meticulously crafted by a logo designer to embody their personal style, Framegular stands out with its blend of dark and light shades, exuding elegance and dignity. The interactive white portion within the frame is a unique aspect of the design, which can be removed and mixed and matched, providing a versatile platform for showcasing art and personalized preferences.
Crafted with two-tone colors and the distinctive Baar Antropos Display word mark, the Framegular design offers versatility with an option to add a third color, elevating the branding possibilities. Its black and white template adds simplicity and modernity, making it an excellent option for luxurious and corporate branding.
Meticulously crafted by a logo designer to embody their personal style, Framegular stands out with its blend of dark and light shades, exuding elegance and dignity. The interactive white portion within the frame is a unique aspect of the design, which can be removed and mixed and matched, providing a versatile platform for showcasing art and personalized preferences.
Logomark (1): The Board
Concept: Unveiling a Sustainable Industrial Vision: The Geometric Symphony Inspired by Computer Chip Motherboards; ‘The Board’: Where Industrial Architecture Meets Fashion Innovation
Date Created: 02.18.2021
Launch: 03.15.2021
Inspired by the visionary legacy of the late cultural icon and fashion luminary, Virgil Abloh, and the iconic Off-White™ brand, 'The Board' emerges as a testament to the fusion of art and style. Drawing inspiration from the iconic ”Crossed Arrows” design, it encapsulates the essence of innovation and bold individualism.
Innovative and sustainable, 'The Board' redefines streetwear with its pioneering free-range architecture. Seamlessly blending functionality with urban chic, it introduces a flexible and intuitive approach to style, empowered by the avant-garde diamond geometric Arabesque design, a symphony of square and circular shapes.
Revered as a modern marvel, 'The Board' has been likened to a tapestry of forms—be it the intricate complexity of a computer motherboard, the intricacies of a micro gear, or the enigmatic allure of a microchip, and even the modern mystique of a QR code. Embodying both a symbol of protection and a manifestation of individualism, this industrial vision infuses a daring edginess into the fabric of streetwear design, marking a new zenith of bold expression and artistry.
Innovative and sustainable, 'The Board' redefines streetwear with its pioneering free-range architecture. Seamlessly blending functionality with urban chic, it introduces a flexible and intuitive approach to style, empowered by the avant-garde diamond geometric Arabesque design, a symphony of square and circular shapes.
Revered as a modern marvel, 'The Board' has been likened to a tapestry of forms—be it the intricate complexity of a computer motherboard, the intricacies of a micro gear, or the enigmatic allure of a microchip, and even the modern mystique of a QR code. Embodying both a symbol of protection and a manifestation of individualism, this industrial vision infuses a daring edginess into the fabric of streetwear design, marking a new zenith of bold expression and artistry.
Logomark (2): Cirkuitry 1.1 & 1.2
Concept: Introducing 'The Self-Titled Circuitry': Where Style Meets Technological Evolution. Embark on a journey of innovation and uniqueness with Cirkuitry, a groundbreaking design that transcends conventional boundaries. This distinctive creation showcases a circuit board-inspired print delicately woven onto arm sleeves or pant legs, a harmonious blend of style and technological prowess.
Date Created: 04.07.2021
Launch: 04.19.2021
Embrace a clean and modern masterpiece of design – introducing The Cirkuitry. A seamless blend of fashion and technology, this innovative creation effortlessly complements any ensemble with its impeccable craftsmanship. From copper line details adorning the arms of crewnecks, sweaters, and hoodies to gracing the legs of sweatpants, joggers, leggings, denim jeans, shoes, and accessories.
Immerse yourself in the intricate design language of The Cirkuitry 1.1 & 1.2, crafted with the dynamic interplay of two opposing arrows. Resembling fishhooks, one pointing left and the other right, while the contrasting square and circle motifs evoke a sense of directional harmony and balance.
At its core, The Cirkuitry embodies the essence of modern technology, keeping you connected and empowered in a fast-paced world. Witness the evolution of wearable artistry as prints seamlessly transition from the upper to the lower body, symbolizing the perpetual flow of energy akin to a water cycle or circular motion, melding body and design harmoniously.
Immerse yourself in the intricate design language of The Cirkuitry 1.1 & 1.2, crafted with the dynamic interplay of two opposing arrows. Resembling fishhooks, one pointing left and the other right, while the contrasting square and circle motifs evoke a sense of directional harmony and balance.
At its core, The Cirkuitry embodies the essence of modern technology, keeping you connected and empowered in a fast-paced world. Witness the evolution of wearable artistry as prints seamlessly transition from the upper to the lower body, symbolizing the perpetual flow of energy akin to a water cycle or circular motion, melding body and design harmoniously.
Allow your individual style to shine with The Cirkuitry, offering a myriad of astonishing patterns and classic hues that exude a luxurious aesthetic. Tailored for the discerning tech connoisseur, this must-have fashion piece promises to captivate attention while providing warmth and comfort in unparalleled style.
Brand Acronym: Keep On Living Always Kreating
Date Created: 09.27.2022
Concept: 'Keep On Living Always Kreating' embodies the essence of perpetuating life through creation by inspiring individuals to embrace creativity as a means of enriching their existence. This concept encourages a continuous cycle of growth and self-expression, empowering individuals to explore their passions, push boundaries, and make a lasting impact through their creative pursuits. By emphasizing the importance of nurturing one's creativity and constantly seeking new ways to innovate, this concept advocates for a life filled with purpose, inspiration, and artistic fulfillment. It highlights the transformative power of creation in sustaining a vibrant and meaningful life journey.
Logomark (3): The Board 2.0
Concept: Elevate Your Style: Unveiling The Board's Magnificent Upgrade. Dive into a realm of unrivaled sophistication with the latest evolution of The Board. Behold the addition of a slender bar positioned atop this design, a subtle yet striking feature reminiscent of a majestic seal that perfects this unparalleled masterpiece.
Date Created: 10.14.2022
Launch: 11.12.2022
As the dawn of 2022 approached, the visionary Kolak team embarked on a transformative journey to redefine The Board. After an intensive 603-day test run, The Board emerges reborn, showcasing its most refined style and appearance to date.
Behold the grand reveal of The Board 2.0 – a marvel of cutting-edge technology elevated to extraordinary heights. This unparalleled creation stands as a testament to innovation, heralding a new era of design excellence and sophistication.
Introducing The Board 2.0, a flagship of revolutionary technological prowess that represents the pinnacle of second-generation design evolution. Embodying a perfect fusion of artistry and functionality, this masterpiece asserts itself as a global icon of unrivaled quality and design excellence, proudly bearing the prestigious title of Silicon Valley's Kolak brand – 'THE METROPOLIS OF TECH OF FASHION'.
Behold the grand reveal of The Board 2.0 – a marvel of cutting-edge technology elevated to extraordinary heights. This unparalleled creation stands as a testament to innovation, heralding a new era of design excellence and sophistication.
Introducing The Board 2.0, a flagship of revolutionary technological prowess that represents the pinnacle of second-generation design evolution. Embodying a perfect fusion of artistry and functionality, this masterpiece asserts itself as a global icon of unrivaled quality and design excellence, proudly bearing the prestigious title of Silicon Valley's Kolak brand – 'THE METROPOLIS OF TECH OF FASHION'.
Wordmark: Poppins Semibold
Concept Date: 02.28.2020
Launch: 07/30/2023
Step into the future with Kolak's monumental rebranding in 2023, heralding a new era that 'redefines the connection between luxury and technology as a global concept'. Our innovation encapsulates this ethos, seamlessly blending the essence of luxury with the dynamic force of kinetics to craft groundbreaking products that push the boundaries of high fashion. Through an innovative approach combining modern engineering, premium materials, and impeccable craftsmanship, Kolak introduces designs that epitomize the cutting edge of the fashion realm.
In a transformative journey spanning three years, our team has reimagined Kolak from its roots as a tech fashion startup to a visionary platform that encapsulates the fusion of technology and futurism within the fabric of fashion. Embracing change and evolution, Kolak (formerly Kollek) has metamorphosed into a brand that embodies the epitome of contemporary style and technological advancement, setting new standards in the fashion industry.
As Kolak soared in influence and impact, the quest for a font that mirrored its unique identity led to the discovery of Poppins Semibold – a font that captivated with its clean lines and bold spirit. This font seamlessly integrated into Kolak's modern aesthetic, symbolizing the brand's unwavering commitment to innovation and breaking new ground in the world of fashion.
Poppins Semibold soon became synonymous with Kolak's identity, gracing its logo, website, ads, and packaging, standing as a visual representation of sophistication, elegance, and the harmonious union of luxury and cutting-edge technology.
In a transformative journey spanning three years, our team has reimagined Kolak from its roots as a tech fashion startup to a visionary platform that encapsulates the fusion of technology and futurism within the fabric of fashion. Embracing change and evolution, Kolak (formerly Kollek) has metamorphosed into a brand that embodies the epitome of contemporary style and technological advancement, setting new standards in the fashion industry.
As Kolak soared in influence and impact, the quest for a font that mirrored its unique identity led to the discovery of Poppins Semibold – a font that captivated with its clean lines and bold spirit. This font seamlessly integrated into Kolak's modern aesthetic, symbolizing the brand's unwavering commitment to innovation and breaking new ground in the world of fashion.
Poppins Semibold soon became synonymous with Kolak's identity, gracing its logo, website, ads, and packaging, standing as a visual representation of sophistication, elegance, and the harmonious union of luxury and cutting-edge technology.
Concept Date: 02.14.2023
Concept Type: Limited Collection
Launch: TBA
Crafted with aficionados of technology in mind, this exclusive logomark has been meticulously designed and integrated into the emblematic Kolak tech collection. Infused with intergalactic sci-fi flair, our goal was to encapsulate a vision of opulent living within a futuristic wordmark that mirrors the essence of the modern tech era.
The wordmark exudes a contemporary, daring, geometric solidity, culminating in an exquisite fusion of effortless sophistication and luxury.
From the realms of computing and coding, to the realm of smart devices, social media, and data exchange, technology has consistently represented a pioneering frontier that resonates with everyone. At Kolak, we attribute our strides in the tech sphere to our innate spirit of curiosity and exploration.
This intrinsic drive to seek the uncharted, conquer new domains, and master unprecedented accomplishments has ignited the creation of our latest Kolak collection, inspiring our audience to aspire toward a future yet to be deciphered. Engraved with precision onto our fashion and lifestyle merchandise, this logomark complements modern workspaces, social gatherings, and beyond, ushering in an era of uncharted possibilities.
The wordmark exudes a contemporary, daring, geometric solidity, culminating in an exquisite fusion of effortless sophistication and luxury.
From the realms of computing and coding, to the realm of smart devices, social media, and data exchange, technology has consistently represented a pioneering frontier that resonates with everyone. At Kolak, we attribute our strides in the tech sphere to our innate spirit of curiosity and exploration.
This intrinsic drive to seek the uncharted, conquer new domains, and master unprecedented accomplishments has ignited the creation of our latest Kolak collection, inspiring our audience to aspire toward a future yet to be deciphered. Engraved with precision onto our fashion and lifestyle merchandise, this logomark complements modern workspaces, social gatherings, and beyond, ushering in an era of uncharted possibilities.
Model Design: KAKA Bot
Concept: KAKA, the visionary head model futuristic robot, stands as a powerful symbol and beloved mascot for the avant-garde fashion world of Kolak. Drawing inspiration from the diverse protagonists and enigmatic personalities found within the tapestries of sci-fi narratives and series, KAKA's design pays homage to the iconic aesthetics of luminaries such as Akira Kitamura and Keiji Inafune, the masterminds behind Mega Man, alongside the creative ingenuity of Eiji Tsuburaya and Tetsuo Kinjo, the creators of Ultraman. With its sleek and contemporary visage, KAKA epitomizes innovation and style, seamlessly converging with the vogue of the fashion realm.
Date Created: 03.15.2023
Launch: TBA
Introducing KAKA (KOLAK Autonomous Kit Assistant), the revolutionary fusion of streetwear and innovation that shapes the direction and vision of the brand. As a Creative Visionary, KAKA is the driving force behind KOLAK's innovative approach, infusing the brand with a unique perspective and groundbreaking ideas. As a visionary leader, KAKA establishes the aesthetic and identity of KOLAK through inspiring designs, campaigns, and brand direction. While some may view KAKA as a masculine robot, its character is non-binary.
Functioning as a Brand Ambassador, KAKA embodies the very essence of KOLAK, serving as a prominent figurehead for the brand. Through modeling, public appearances, and collaborations, KAKA showcases the captivating spirit and distinctive style of KOLAK to a global audience. As a Strategic Decision-Maker and the face of the brand, KAKA plays a crucial role in shaping the strategic direction of KOLAK, contributing valuable insights and expertise to guide the company's growth and success across various aspects such as product development and marketing strategies.
Community Engagement is at the core of KAKA's mission. By actively connecting with fans, customers, and stakeholders on a personal level through social media, events, and other channels, KAKA cultivates a strong bond with the brand's audience, fostering loyalty and nurturing positive relationships.
As an Innovation Advocate, KAKA is a trailblazer, constantly pushing the boundaries and exploring new creative territories within KOLAK. By embracing emerging trends, technologies, and sustainable practices, KAKA ensures that the brand stays at the forefront of the ever-evolving fashion industry.
Furthermore, as a Collaboration Catalyst, KAKA ignites partnerships and collaborations with other creatives, influencers, and industry leaders to amplify the reach and impact of KOLAK. By nurturing relationships and fostering open dialogue, KAKA contributes to the vibrant ecosystem surrounding the brand.
In summary, KAKA's multifaceted involvement extends far beyond the runway, influencing KOLAK's culture, strategic direction, and profound connection with its audience in inspiring and transformative ways.
Functioning as a Brand Ambassador, KAKA embodies the very essence of KOLAK, serving as a prominent figurehead for the brand. Through modeling, public appearances, and collaborations, KAKA showcases the captivating spirit and distinctive style of KOLAK to a global audience. As a Strategic Decision-Maker and the face of the brand, KAKA plays a crucial role in shaping the strategic direction of KOLAK, contributing valuable insights and expertise to guide the company's growth and success across various aspects such as product development and marketing strategies.
Community Engagement is at the core of KAKA's mission. By actively connecting with fans, customers, and stakeholders on a personal level through social media, events, and other channels, KAKA cultivates a strong bond with the brand's audience, fostering loyalty and nurturing positive relationships.
As an Innovation Advocate, KAKA is a trailblazer, constantly pushing the boundaries and exploring new creative territories within KOLAK. By embracing emerging trends, technologies, and sustainable practices, KAKA ensures that the brand stays at the forefront of the ever-evolving fashion industry.
Furthermore, as a Collaboration Catalyst, KAKA ignites partnerships and collaborations with other creatives, influencers, and industry leaders to amplify the reach and impact of KOLAK. By nurturing relationships and fostering open dialogue, KAKA contributes to the vibrant ecosystem surrounding the brand.
In summary, KAKA's multifaceted involvement extends far beyond the runway, influencing KOLAK's culture, strategic direction, and profound connection with its audience in inspiring and transformative ways.
Model Design: KOKO Bot
Concept: As KAKA's faithful assistant, KOKO steps in seamlessly when out of the office, ensuring project deadlines are met with precision and panache. Drawing inspiration from the fierce combat robot in The Beastie Boys' iconic 1998 anthem, 'Intergalactic,' the enigmatic Tetsuo Shima from Katsuhiro Otomo's visionary Akira graphic novel, and the captivating allure of Android 18 from the legendary Dragon Ball series. KOKO's design echoes the fashion-forward essence of Street Fighter 3 Third Strike's unique characters - Twelve, Necro, and Q - imbuing a blend of style and sophistication that is truly unmatched.
Date Created: 03.15.2023
Launch: TBA
Enter the world of KOKO (KOLAK's Outstanding Knowledgeable Operative) handcrafted for the visionary collaboration at KOLAK's cutting-edge Silicon Valley streetwear masterpiece. More than just an assistant, KOKO exemplifies brilliance and precision, offering unmatched support with a flair of elegance. While some may see KOKO as a feminine automaton, its character is actually non-binary.
Embark on this tale of innovation and creativity where KOKO shines as a beacon of knowledge, holding a treasure trove of insights in technology, fashion, and innovation. With KOKO as your ally, KOLAK propels forward, shaping the future of streetwear with strategic solutions and visionary ideas.
Driven by a passion for precision, KOKO flawlessly executes tasks, optimizing operations within the organization and skyrocketing productivity to new heights. Its adaptability to diverse circumstances transforms it into an indispensable assistant in the fast-paced realm of streetwear innovation.
Harnessing expertise in organization and task management, KOKO ensures flawlessly executed projects and meets deadlines with finesse. Embracing cutting-edge technologies, KOKO showcases its tech-savvy prowess, elevating processes, fostering creativity, and delivering unparalleled customer experiences at KOLAK.
Bound by an unbreakable bond of loyalty and dedication, KOKO wholeheartedly supports KAKA and the brand, driving forward a shared vision of excellence and success.
Through its exceptional skills and unwavering commitment, KOKO emerges as the invaluable linchpin at KOLAK, making significant contributions to growth, innovation, and success within the fiercely competitive landscape of streetwear.
Join us on this remarkable journey with KOLAK, where a new chapter unfolds—a fusion of art, technology, and fashion, guided by the remarkable duo of KOKO and KAKA.
Embark on this tale of innovation and creativity where KOKO shines as a beacon of knowledge, holding a treasure trove of insights in technology, fashion, and innovation. With KOKO as your ally, KOLAK propels forward, shaping the future of streetwear with strategic solutions and visionary ideas.
Driven by a passion for precision, KOKO flawlessly executes tasks, optimizing operations within the organization and skyrocketing productivity to new heights. Its adaptability to diverse circumstances transforms it into an indispensable assistant in the fast-paced realm of streetwear innovation.
Harnessing expertise in organization and task management, KOKO ensures flawlessly executed projects and meets deadlines with finesse. Embracing cutting-edge technologies, KOKO showcases its tech-savvy prowess, elevating processes, fostering creativity, and delivering unparalleled customer experiences at KOLAK.
Bound by an unbreakable bond of loyalty and dedication, KOKO wholeheartedly supports KAKA and the brand, driving forward a shared vision of excellence and success.
Through its exceptional skills and unwavering commitment, KOKO emerges as the invaluable linchpin at KOLAK, making significant contributions to growth, innovation, and success within the fiercely competitive landscape of streetwear.
Join us on this remarkable journey with KOLAK, where a new chapter unfolds—a fusion of art, technology, and fashion, guided by the remarkable duo of KOKO and KAKA.
Brand Ethos: 'Redefines the connection between luxury and technology as a global concept'
Date Created: 03.23.2023
Concept: KOLAK aims to redefine the connection between luxury and technology by merging them into a seamless, global concept. In an industry where streetwear meets high-end fashion, KOLAK sets out to blur the lines between luxury and technology, creating unique pieces that reflect the innovative spirit of Silicon Valley. By embracing this fusion, KOLAK seeks to carve out a distinctive identity that resonates with those who value both luxury and cutting-edge technology in their fashion choices.
Concept: The Symbolism and Meaning Behind KOLAK's 'Singular Inverted Comma'
Date Created: 11.16.2023
In the bustling streets of Silicon Valley, where creativity intertwines with technology, KOLAK pays homage to the visionary spirit of iconic designer Virgil Abloh through its distinctive inverted comma. Inspired by Virgil Abloh's bold use of quotation marks in his designs and his revolutionary approach to fashion, KOLAK seized upon the power of a singular inverted comma as a tribute to the trailblazing designer whose innovative vision transcended boundaries.
The meaning behind KOLAK's singular inverted comma runs deep, symbolizing not just a punctuation mark, but a profound homage to the 'one' who inspired its creation. By using a single mark instead of the conventional pair, KOLAK honors Abloh's unique perspective and his ability to challenge traditional norms in the fashion industry. Just as Virgil Abloh defied conventions and redefined the boundaries of design, KOLAK's inverted comma stands as a symbol of daring to be different, of breaking free from the confines of the ordinary, and of embracing the power of individuality.
As KOLAK continues to push the envelope of fashion innovation and creativity, the singular inverted comma remains a poignant reminder of the brand's commitment to honoring the trailblazers who paved the way. It serves as a testament to the enduring legacy of Virgil Abloh's influence on the industry and a celebration of his unparalleled vision that continues to inspire generations of designers and creators.
Through the lens of the singular inverted comma, KOLAK weaves a narrative of respect, admiration, and innovation - a tribute to the past, a celebration of the present, and an ode to the future where creativity knows no bounds.
The meaning behind KOLAK's singular inverted comma runs deep, symbolizing not just a punctuation mark, but a profound homage to the 'one' who inspired its creation. By using a single mark instead of the conventional pair, KOLAK honors Abloh's unique perspective and his ability to challenge traditional norms in the fashion industry. Just as Virgil Abloh defied conventions and redefined the boundaries of design, KOLAK's inverted comma stands as a symbol of daring to be different, of breaking free from the confines of the ordinary, and of embracing the power of individuality.
As KOLAK continues to push the envelope of fashion innovation and creativity, the singular inverted comma remains a poignant reminder of the brand's commitment to honoring the trailblazers who paved the way. It serves as a testament to the enduring legacy of Virgil Abloh's influence on the industry and a celebration of his unparalleled vision that continues to inspire generations of designers and creators.
Through the lens of the singular inverted comma, KOLAK weaves a narrative of respect, admiration, and innovation - a tribute to the past, a celebration of the present, and an ode to the future where creativity knows no bounds.