WEEKLY CORE (EVERY WEEK)
SUNDAY — Signal Tease
Time: Evening
Purpose: Curiosity
Post: details / fragments / mood
MONDAY — Lore / Story
Time: Midday
Purpose: Meaning + worldbuilding
Post: inspiration / concept / system language
TUESDAY — Final Reveal
Time: 12 PM SV
Purpose: Build urgency
Post: full product previews + countdown
WEDNESDAY — DROP DAY
11:30 AM SV — Early Access (VIP/email)
12:00 PM SV — Public Drop
GLOBAL WINDOW
California → 12–6 PM SV
New York → 3–9 PM
London → 8 PM – 2 AM
Tokyo → 5–11 AM (next day)
LIVE DROP ACTIVITY
12:00 PM — Initial release
1:30 PM — Small restock
3:00 PM — Final stock
SNEAKER CHAOS SATURDAY (Coming Soon)
Morning: What dropped
Midday: Fit match
Evening: Community reposts #SneakerChaosSaturday
SPECIAL CAPSULE (MOVIE / EVENT DROPS)
MONDAY — Announcement Soft teaser: “KOLAK presents…”
WEDNESDAY — PROMO (Trailer) Trailer, lookbook, video.
FRIDAY — PREMIERE (DROP DAY) 12 PM SV (standard) or 6 PM SV (cinematic release)
SATURDAY — Aftermath Fits, reactions, community reposts.
GLOBAL DROPS (Rolling)
Europe → 9 AM GMT
US → 12 PM SV
Asia → 12 PM JST
TRANSMISSION SCHEDULE
Early Access — 11:30 AM SV
Public Drop — Wednesday 12 PM SV
Global Window — 12 PM – 6 PM SV
WEEKLY CORE (Condensed)
Sunday — Signal Tease (Evening)
Monday — Lore / Story (Midday)
Tuesday — Final Reveal (12 PM SV)
Wednesday — Drop Day • 11:30 AM SV
Early Access • 12:00 PM SV Public Release
GLOBAL WINDOW
CA: 12–6 PM (SV)
NY: 3–9 PM (EST)
London: 8–2 AM (GMT)
Tokyo: 5–11 AM (JST)
LIVE DROP
12:00 Release
1:30 Restock
3:00 Final Stock
SNEAKER CHAOS SATURDAY
Morning — What dropped
Midday — Fit match
Evening — Community reposts #SneakerChaosSaturday
SPECIAL CAPSULES
Mon — Announcement
Wed — Promo / Lookbook
Fri — Premiere Drop (12 PM or 6 PM SV)
Sat — Aftermath
GLOBAL DROPS
Europe — 9 AM GMT US — 12 PM SV
Asia — 12 PM JST
ACCESS
Early Access — 11:30 AM SV
Public Release — Wednesday 12 PM SV
Global Window — 12 PM – 6 PM SV
COLLECTION DROP
New KOLAK releases every Wednesday.
Limited quantities.
No restocks beyond release window.
Early Access — 11:30 AM SV
Public Release — 12:00 PM SV
Available globally during release hours.
Once it’s gone, it’s archived.